鶹ƵAV

Our insight and impact

We believe in media and communication for good

Our audiences are at the heart of everything we do: this key 鶹ƵAV value is vital for us to create effective communication to change people's lives for the better. We talk to people across all the countries in which we work, to understand their lives and the impact of our work.

Researchers in our country offices use a range of methods to really understand how people live, what they believe, what issues affect them, what media engages them and how. This research is shared with production teams and media partners to develop and refine strategy, programme concepts, formats and script writing.

We monitor and evaluate the effectiveness of our programmes with a range of techniques, including continuous panels, regular and experimental research, quantitative surveys and qualitative techniques. This work helps us to understand whether and how our projects are achieving impact on the development outcomes they are aiming to achieve.

Our in-depth analysis and insight, drawing on our robust research and evidence, helps shift and shape policy around the development and sustainability of public interest media, and about the role media and communication plays in international development - to inform, inspire and sustain change.

 

INSIGHTFUL - our global research festival

  • Watch the highlights!

    Audiences are at the heart of all we do. This series of webinars explores the role of research and insight with diverse audiences, in conflict and crisis, for public interest media and for digital media - with researchers from across our global organisation. Watch the recordings.

Latest Insight stories

Our research library

  • Long reads

    Read our comprehensive research reports of the evidence behind our work. All of our publications are freely available to download.
  • Short reads

    At a glance, explore key findings and evidence behind our work. All of our publications are freely available to download.
  • By country

    Explore our findings and analysis country by country. All of our publications are freely available to download.
  • What are young Bangladeshi's most worried about? Are rural Kenyans interested in politics? Do Palestinian women trust the media? Find the answers in our data portal (last updated 2020).

In depth

  • Our analysis - policy and practice

    How people use, access and communicate information around the world has profound implications for development, and for diplomatic and foreign policy. Our analysis informs policy, research and practice on the role of media as it relates to our main areas of focus - governance and rights, health, resilience and humanitarian response.
  • Read more insight

    This blog is designed for development policy makers and researchers who may not be specialists in media and communication. Read to learn more about our policy analysis, insight and research findings, which debate and interrogate the issues.

Other resources

  • We know from our research that we are having a major impact on people’s lives and wellbeing. By working in partnerships, we reach and engage millions of people around the world and our work has a lasting influence on the way audiences think and behave. How? Find out here.
  • In this site we present evidence, case studies, media clips and commentary relating to past humanitarian emergencies. This draws on our own research and experience on the role of media and communication in emergency contexts.
  • This site gives practical advice on women’s rights and gender equality to project managers and programme makers. The overarching aim is to equip users to challenge gender stereotypes and serve both men and women equally.
  • How we inspired women to take action in their communities to help them have safer pregnancies and healthy babies - read the stories, explore our impact and insight.
  • This site has tools and resources for media and aid workers on Lifeline programming and on using media and communication to help people in humanitarian emergencies.
  • UPDATED Handbook for media: coronavirus and COVID-19 (April 2021)
  • The International SBCC Summit 2022

    Learn more about our presentations at the Summit in December 2022.

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